We know that “Farmers feed cities”, however, there’s clearly a disconnect between the farmers that do feed these cities and the people being fed. Sure, we understand that farmers grow crops and raise livestock for our plates yet we don’t fully appreciate all the steps (and the countless hours of labour) involved in doing so.
Convenience and instant gratification, has created a chasm between people who eat the food - and the farmers who grow it. While convenient, the Super Stores of the world operate with the primary goal of profit. This means sourcing the cheapest food, from wherever in the world they can find it, with little regard for the people or the environment.
The Super Store model is unsustainable is a massive understatement. Not only does it hinder the amount of fresh, healthy, and diverse food our communities have to offer, it also treats “fresh” food like a commoditized product, ultimately leading to impossibly low wages for those responsible for doing the work. These big box stores have spent billions in marketing to lead us to believe they have our best interests in mind.
It’s time for change. It’s time to get back to our roots and put the people that grow our food on the pedestal they deserve. It’s time to care more about where our food comes from and who is profiting from it. It’s time to notice how industrial farming hurts our land and surrounding communities, whereas locally managed farms nurture them. It’s time to embrace foods being grown in our own backyards, by people whose faces we recognize from bumping into on the street or local markets.
It’s time for #FoodWithNothingTo