Spice Blend, Za'atar (85g)

Never Not Eating


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Origin: The entire Middle East, including Egypt.     

Profile: Tangy, Herbal, Nutty.

Uses: Often mixed with olive oil and spread on flatbread or as a dip for pita and Jerusalem Bagels. Also serves as a seasoning to sprinkle on dips like hummus and labneh, or vegetables, and salads, or in meatballs or kebabs.

Fun facts: Za'atar comes from the Arabic word for thyme. In Palestine, there is a belief that za'atar makes the mind alert, and children are sometimes encouraged to eat za'atar at breakfast before school.

Maimonides, a medieval rabbi and physician who lived in Spain, Morocco, and Egypt, prescribed za'atar for its health advancing properties in the 12th century. Since ancient times, people in the Mediterranean region of the Middle East have thought za'atar could be used to reduce and eliminate internal parasites.
Contains: Sumac, Oregano, Sesame Seed, Thyme, Marjoram, Salt.
May contain traces of peanuts, tree nuts, mustard seeds, soy, wheat, sulphites, milk solids, & sesame seeds.


At Never Not Eating we are grounded in the cultural and culinary contexts of the spice blends we have handcrafted, with respect and reverence to those who have cooked before us. Our chef-inspired spice blends are designed to inspire you with the flavours of the Middle East and North Africa and bring these flavours to your table. We have done all the work for you sourcing and crafting the freshest spice blends so you can recreate a bold flavoured restaurant-quality meals at home to transport you to somewhere more exotic.

Bon appetit, בתיאבון, بالعافية!

To always provide the freshest and most innovative products in the market, with a focus on community.

We source all of our spices locally from Canadian importers that take the care to select for quality and freshness on our behalf. Our spices are blended with precision, and attention to our small batch production to ensure the freshness of our product.

With a major in food & hospitality marketing & branding, and a minor in flavour and sustainability, Joel Solish hopes to bring a new spin to the spice game.
Joel took over 20 years of experience and put it all into Never Not Eating, to bring the very best of Middle Eastern and North African flavours to your plate.